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Is a website necessary for YOU?
Internet is the most rapidly growing industry / technology ever known to man! Internet was born so recently, came to us the common people only at the closing years of 2000 but from then on the internet has seen a huge blast of expansion, growth and it made our life a lot more easier.
My business is very small, do I really need a website?
This is one of the most frequently asked questions of the digital age, Tim W. Knox gets he writes why you should have a professional website.
I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.
So should your business have a website, even if your business is small and sells products or services you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.
So it doesn’t matter if you run a very small home based business or a 10000-employee corporate giant, you still desperately need a website designed by professionals.
People would like to know a lot about you before they buy from you
Most people never make any purchases (online / offline) without doing an extensive research on the product and the seller of that product, irrespective of whether it is sold online or not. How many times have you read those reviews before you bought that phone? or how many websites did you turn to before buying your car? You do it yourself, everyone also does the same.
Websites increases your credibility
Websites creates a credibility as a business. Websites creates an impression of your business before customers actually see you. Not many people want to go somewhere where they don’t know where they’re going. If a business does not have a website just imagine how many customers you are loosing against those who do have a website.
Websites give your business a ‘face’ like yours
Having a professionally made website will give your business a credibility you do not know. Your website is actually the ‘face’ to your business/ organization. Just like you wash your face and do all kinds of make-ups with it, your beautifully made website is the ‘face’ the world sees, shouldn’t you make it as beautifully as yours? Of course you must, your website is the first thing most of your customers will have a chance to look at. By that “first impression is the best impression” formula your website will define how you’re business going to be.
Websites work for you 24/7 /365
Your website is running for you even while you sleep! Yes, after you’ve closed your business and sleeping customers can still reach for you and connect with you though your website (and all those social sites that is connected to your website). They can see what your goals are, can see what products you sell.
This is extremely important when our life is just running from morning till evening. You cannot deny it our lifestyle has just got a lot more busier and many can’t just physically visit you as they could 20 years ago. No one simple has the time. You website is the only gap bridge in this situation. Customers can see what you sell and if possible, can purchase too.
Website saves you a lot of money
Some of you might think you can’t afford a professional website, but think of it. Can you afford NOT to have one? Certainly not! Just imagine what you loose without a website. Think of all those money you spend on advertising? All those customers can be yours free of cost with a website! Yes, websites pick up traffic naturally when people search on search engines like Google, yahoo or Bing. When they search for “mobile phones in chennai” your website gets into the search results and customers come to your website! It’s that simple! How much does it cost? Nothing. You only set up your website for the first time and then you do nothing. It works by itself.
In my experience I have seen traffic grow at a slow and steady pace for any websites even if SEO has not been done to that site. This happens over a period of time and visitors do actually increase month by month. Set up your website as soon as possible and see the visitors come to you, naturally!